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24 page booklet. 6x6". December 1997. This booklet is a mildly satirical look at upper-middle class consumerism. Anyone familiar with Sea Monkeys, or brine shrimp, would recognize it as being one of the most successful gimmicks targeted for kids. I decided to consider how the Transcience Corporation would remarket, and thereby redesign, Sea Monkeys for an older, more affluent audience. The booklet plays out like a luxury car brochure at first, and then segues into a J. Crew-esque catalog. Click on the images to view larger JPG versions, or |